The idea of our company being named after the effect of illusions. Illusions are : An illusion is a distortion of the senses, revealing how the brain normally organizes and interprets sensory stimulation. While illusions distort reality, they are generally shared by most people. Illusions may occur with more of the human senses than vision, but visual illusions, optical illusions, are the most well known and understood. The emphasis on visual illusions occurs because vision often dominates the other senses.
This description of an illusion could relate to the description of a typical thriller as its based around mystery and the distortion of senses.
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